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Equinox Theatre Company actors Jim Rohan, Shane Byrne and Belinda Henzey at Project Arts Centre to launch Arts & Disability Ireland’s strategy Leading Change in Arts and Culture 2017-2021. Photo: Leon Farrell/ Photocall Ireland

Equinox Theatre Company actors Jim Rohan, Shane Byrne and Belinda Henzey at Project Arts Centre to launch Arts & Disability Ireland’s strategy Leading Change in Arts and Culture 2017-2021. Photo: Leon Farrell/ Photocall Ireland

Arts and Disability Ireland

Branding for Ireland’s leading arts & disability organisation.

ADI champion the creativity of artists with disabilities and promote inclusive experiences for all. They provide a range of services to assist and encourage arts venues to adopt an inclusive approach to audience development.

They approached us to build a brand that would place accessibility at its core without constraining aesthetics.

Image of the ADI Strategic Plan 2017-21

We collaborated closely with ADI, giving careful consideration to typography, hierarchy, grid systems, printing and use of colour. We delivered a brand that was simple, impactful and accessible.

Image of the ADI Business Card
Image of ADI promotional card
Image of the ADI Website
Image of the ADI Website
Image of the ADI Website

The goal for the ADI website was to implement the brand on a website that would be perceivable, operable, understandable and robust. We did this by working closely with ADI and a selection of their end users. This included UX workshops with people with various disabilities. An agile approach to development allowed us to iterate the website until it was fit for purpose.

Image of the Arts and Disability Ireland Letterhead with Map on reverse
Detail of ADI Fooder showing FSC details
Jez Colborne, That’s Life and Mind The Gap, Trickster, performed at Black Box Theatre, Galway, 2014 as part of Ignite. Photo: Reg Gordon

Jez Colborne, That’s Life and Mind The Gap, Trickster, performed at Black Box Theatre, Galway, 2014 as part of Ignite. Photo: Reg Gordon

Image of the ADI Website on Tablet

Through our work with ADI we have developed the belief that accessibility should be adopted by Irelands’ graphic design industry as an essential criterion in practice. One in ten people in Ireland have some form of disability. Put simply, accessible design improves people’s quality of life.