Ardán

Branding & design system for champion of Irish film, animation and games

Galway Film Centre has been a hub of creativity on the West coast since its inception in 1989. Over the years the organisation changed. Its remit grew wider, not just film but TV, animation and games.

We talked to key stakeholders and clients of the Galway Film Centre, we established that they were no longer purely Galway or Film focused and they weren’t a traditional centre either. The name was no longer fit for purpose.

A series of workshops with our client gave us a great picture of what their brand should be. They clarified their vision, their future plans and challenges.

Cover of the Ardán brand guidelines. It features the logo overlaid on top of a black and white photo of the Burren.
A double page spread from the Ardán brand guidelines showing the logo and text about the brand set in the custom typeface.

Ardán

They would be called Ardán, the Irish word for ‘platform’. This name encapsulates what the Galway Film Centre has become: a platform for Film, TV, Games, and animation on the West Coast. Irish/Gaeilge is also part of the fabric of the West, especially for an organisation that began in Ireland’s bilingual city.

Closeup of a sign protruding from a building with the Ardán logo.
Two scree grabs of the Ardán website
A poster advertising a screening of Black 47. It features the Ardán brand and a still from the movie of two characters on horseback pointing a gun.
A woman speaks on stage with the Ardán logo projected behind her.
Alan Duggan, Dara Calleary and a woman in a green suit pose for a photo infront of a display at the Fís Games Summit 2024.
A group of people wearing black tshirts with the Ardán logo.

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