Ardán
Branding & design system for champion of Irish film, animation and games
Galway Film Centre has been a hub of creativity on the West coast since its inception in 1989. Over the years the organisation changed. Its remit grew wider, not just film but TV, animation and games.
We talked to key stakeholders and clients of the Galway Film Centre, we established that they were no longer purely Galway or Film focused and they weren’t a traditional centre either. The name was no longer fit for purpose.
A series of workshops with our client gave us a great picture of what their brand should be. They clarified their vision, their future plans and challenges.
Ardán
They would be called Ardán, the Irish word for ‘platform’. This name encapsulates what the Galway Film Centre has become: a platform for Film, TV, Games, and animation on the West Coast. Irish/Gaeilge is also part of the fabric of the West, especially for an organisation that began in Ireland’s bilingual city.
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