Dublin Enterprise Zone

Identity for one of the largest business parks in Europe.

Ireland is one of the fastest-growing economies in the Eurozone. The Dublin Enterprise Zone (DEZ) has been a driving force behind this impressive performance. The DEZ boasts over 800 businesses, employs over 20,000 people, and encompasses one million square meters of building floor area.

Previously, the area’s promotion was conducted on an ad hoc basis, lacking a unified and strategic approach. We were commissioned to develop a cohesive brand strategy for the zone. This strategy was meticulously crafted, emphasizing the DEZ’s advantageous proximity to the city centre and the airport, as well as its access to a highly motivated and well-educated workforce.

Our approach also included a comprehensive marketing campaign, leveraging digital and traditional media to reach a broad audience.

A brochure for the Dublin Enterprise Zone titled
Dublin Enterprise Zone ID card
Entrance hallway of an office building featuring three silhouettes walking. In the hallway is four lime green chairs and a small circular table.
An outdoor poster for the Dublin Enterprise Zone featuring a tagline saying
A closeup of an infographic in a brochure showing statistics of the top 10 rankings for 'availability of skilled labour' from the IMD World Competitiveness Yearbook 2014.
A stairwell interior in a building with sunlight shinning through glass panels onto a solid concrete wall.
Closeup of the Dublin Enterprise Zone logo printed on a brochure.
Exterior of a building made out of concrete slabs. There are three people walking in the entrance.
Three instagram type posts for the Dublin Enterprise Zone featuring brand statements.

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