Heritage Ireland

Designing a digital experience that reflects the magic of Ireland’s heritage sites.

  • Digital / Website Design

Heritage Ireland manages Ireland’s most important historic places, from world-famous prehistoric sites like Newgrange, to remarkable medieval ecclesiastical sites like Skellig Michael, to beautiful locations like Garinish Island, and Ireland’s largest park, Phoenix Park.

The Office of Public Works (OPW) that runs Heritage Ireland challenged us to create an online experience that would showcase the breadth of these wonderful places in a super accessible, highly intuitive manner.

Mobile version of the Heritage Ireland homepage showing a photo of Skellig Michael and a form to search for a place to visit
Desktop version of the Heritage Ireland homepage. The featured image is of Knowth at Brú na Boinne. There is an option to search for a place to visit.

We worked closely with the Heritage Ireland team from day one — collaboration was a key part of the process. Workshops, stakeholder meetings, heritage site visits, competitive benchmarking and usability testing were crucial parts of the research process. The new site needed to be imagery focused to showcase the range of stunning sites in the OPW’s care. Ease of exploration is also another key feature of the new site. Users can quickly find information about various sites. Particular attention was paid to accessibility on the new site — visitors with disabilities can browse through the various locations and see if particular sites are accessible to them.

A family with a young child holding a Heritage Card, in the background is Clonmacnoise.
Mobile versions of the Visit section of the Heritage Ireland website. It features a page on Kilkenny Castle with photos and text about visiting.
Mobile screen of the blog post template on the Heritage Ireland website. The featured post is about the Rock of Cashel and features photos of the castle and text about one of the guides and her grandfather who was previously caretaker.
A family with young children exploring the halls of Dublin Castle. They are pointing and gazing at details on the ceiling.
Various icons used on the Heritage Ireland website.