Identity for one of the largest business parks in Europe.
Ireland is one of the fastest growing economies in the Eurozone. The Dublin Enterprise Zone has been the driving engine of this performance. There area over 800 businesses, 16,920 employees and one million square meters of building floor area.
Previously promotion of the area was done in an ad hoc basis. We were approached to create a cohesive brand strategy for the zone. The strategy was built around the DEZ’s proximity to the city, airport and access to a highly motivated and educated workforce.