Arts and Disability Ireland

Branding for Ireland’s leading arts & disability organisation.

ADI champion the creativity of artists with disabilities and promote inclusive experiences for all. They provide a range of services to assist and encourage arts venues to adopt an inclusive approach to audience development.

They approached us to build a brand that would place accessibility at its core without constraining aesthetics.

We collaborated closely with ADI, giving careful consideration to typography, hierarchy, grid systems, printing and use of colour. We delivered a brand that was simple, impactful and accessible.

Photo from a theatre performance, an actor holds both his hands above his head.
Jez Colborne, That’s Life and Mind The Gap, Trickster, performed at Black Box Theatre. Photo: Reg Gordon
Cover and spreads from the ADI Strategic Plan. The cover features geometric shapes overlaid on a solid yellow background.

The goal for the ADI website was to implement the brand on a website that would be perceivable, operable, understandable and robust. We did this by working closely with ADI and a selection of their end users. This included UX workshops with people with various disabilities. An agile approach to development allowed us to iterate the website until it was fit for purpose.

Desktop version of the ADI homepage.