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Branding for Dublin City Marathon

Booklet encouraging children to embrace healthy, active lifestyles.

KiDSMARATHON is a running programme developed by New Zealand Olympian Rod Dixon to encourage children to embrace healthy, active lifestyles. The aim of the programme is to inspire children to run and over an accumulation of eight weeks, run their first Marathon!

The booklet, commissioned by Fingal County Council Sports Office, was designed to encourage participating children to take notes in response to each weeks running and learning tips. The distances the children ran each week increased incrementally until they were left with just one mile to complete the marathon distance of 26.2 miles. Over 400 of the participating children ran the last mile of the 2015 Dublin City Marathon to complete their own ‘first’ marathon.

"You can discover more about a person in an hour of play than in a year of conversation."

Plato

Discipline: Print

Sector: Education / Sports

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