Identity, signage & website for the Chester Beatty

The Chester Beatty is a museum that contains treasures from the great cultures and religions of the world. It’s a place where cultures engage through art, a chance to explore new worlds. So when they suggested losing Library and becoming the Chester Beatty we said that’s a great idea it’s not simply a library, it’s much more.

The collection is vast (only 2% can be shown at any one time) Ethiopian, South East Asian, Middle Eastern, Japanese and European orthodox traditions all feature. These traditions though diverse share a history they were handed down from master to apprentice. It was this tradition that informed the new logo, it’s a symbol that we found across the collection, in feudal Japanese, islamic mosaic and Coptic design.

The new identity, informed the signage and way finding in the building, encouraging visitors to explore.

Ease of exploration is the central principle with the new website. Users are encouraged to quickly find information or dig into the collection.