Hopeless Botanics

Branding Dublin’s best plant shop.

  • Brand Identity
  • Digital / Website Design
  • Packaging

Based in Dublin 8, Hopeless Botanics are massive plant enthusiasts. They’ve turned their passion into a business. In the early days they sold house plants online and in pop up shops in between lockdowns. In 2022 they blossomed (sorry) into their own shop on Francis Street.

They needed a logo that would work on signage, packaging, social media, as a stamp and on their website. Their brief was nothing flowery, modern and uncomplicated.

We designed a HB ligature that’s all those things. We’ve paired it with a modern sans typeface and applied it to their website, which we built.

An illustration of a cheese plant
Three illustrations of house plants on three different instagram type posts - flat illustrations in green an deep pink and beige
A woman wearing a Hopeless Botanics tote bag on her shoulder whilst walking down a street with colourful street art on a shopfront.
Interior of the Hopeless Botanics shop featuring various assortments of plants in all directions from the floor to the ceiling.
Three screenshots of the mobile version of the Hopeless Botanics website. Each one features a different plant that is for sale accompanied by product photos and an add to cart button.
A brown bag with a Hopeless Botanics logo on it