Based in Dublin 8, Hopeless Botanics are massive plant enthusiasts. They’ve turned their passion into a business. In the early days they sold house plants online and in pop up shops in between lockdowns. In 2022 they blossomed (sorry) into their own shop on Francis Street.
They needed a logo that would work on signage, packaging, social media, as a stamp and on their website. Their brief was nothing flowery, modern and uncomplicated.
We designed a HB ligature that’s all those things. We’ve paired it with a modern sans typeface and applied it to their website, which we built.
